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Le one to one en pratique / Don Peppers, Martha Rogers et Bob Dorf ; traduit et adapt�e par Henri Kaufman et Laurence Faguer.

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TextLanguage: French Original language: English Series: Collection Pratique du marketing directPublisher: Paris : �Editions d'Organisation, DL 1999Description: 1 vol. (442 p.) : tabl., fac-sim. ; 24 cmContent type:

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Item type	Current library	Call number	Status	Barcode
Book	INES Library	658.82 (Browse shelf(Opens below))	Available	2013-19447

En appendice, choix de documents.

Autre(s) tirage(s) : 2000, 2004.

Bibliogr. p. [421]-439. Index.

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