Crawford,Merle. <br/><br/>
New Products Management. 

 - 9th Ed. 
 - Boston Burr Ridge  McGraw-Hill /Irwin  2008 
 - xviii,558p.  cm 
<br/><br/><label>ISBN: </label>9780073529882 
<br/><br/><label>Dewey Class. No.: </label>658.57CRA