TY  - BOOK
AU  - KERIN,Roger.A.
AU  - STEVEN,W.Hartley; Eric N.Berkowitz&William,Rudelius.
TI  - Marketing
SN  - 9780073080154
U1  - 658.8 KER 22
PY  - 2006///
CY  - Boston Burr Ridge
PB  - McGraw-Hill/Irwin
ER  -