KERIN,Roger.A. <br/><br/>
Marketing. 

 - 8th Ed. 
 - Boston Burr Ridge  McGraw-Hill/Irwin  2006 
 - xlvi,733p.  cm 
<br/><br/><label>ISBN: </label>9780073080154 
<br/><br/><label>Dewey Class. No.: </label>658.8 KER