TY  - BOOK
AU  - Malhotra,Naresh.K.
AU  - David.F.Birks.
TI  - Marketing Research: An Applied  Approach
SN  - 9780273706892
U1  - 658.8 MAL 22
PY  - 2007///
CY  - Harlow,England
PB  - Pearson Education
ER  -