Malhotra,Naresh.K. <br/><br/>
Marketing Research: An Applied  Approach. 

 - 3rd Ed. 
 - Harlow,England  Pearson Education  2007 
 - xxi,835p.  cm 
<br/><br/><label>ISBN: </label>9780273706892 
<br/><br/><label>Dewey Class. No.: </label>658.8 MAL