KOTLER,Philip. <br/><br/>
Principes of Marketing. 

 - 5th Ed. 
 - Harlow,England  Pearson Education Limited  2008 
 - xxxv,1020p.  cm 
<br/><br/><label>ISBN: </label>9780273711568 
<br/><br/><label>Dewey Class. No.: </label>658.8KOT