TY  - BOOK
AU  - ANDERSON,James.C.
AU  - James.A.Narus.
TI  - Business Market Management: Understanding,Creating,and Delivering Value.    
SN  - 0131230093
U1  - 658.5AND 22
PY  - 2004///
CY  - New Jersey
PB  - Pearson Education
ER  -