William D.Perreault <br/><br/>
Basic marketing ; Aglobal -managerial approach 

 - 15 edition 
 - Boston  McGraw-Hill  2005 
 - xli,793p.  cm 
<br/><br/><label>ISBN: </label>9780072947038 
<br/><br/><label>Dewey Class. No.: </label>658.8PER