Ariely,DAN. <br/><br/>
Predictably Irrational: The Hidden Forces That Shape Our Decisions. 

 - New York  HarperCollins books  2008 
 - xxii,280p.  cm 
<br/><br/><label>ISBN: </label>9780061353239 
<br/><br/><label>Dewey Class. No.: </label>330.01 ARI